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Ending the era of fast consumption– for a better apparel industry
We can rally. In the metaphorical sense of the word, given current circumstances. If anything, the global pandemic has proven that individuals, organizations and governments can rally together in times of crisis and fight for humanity.
At ASKET, we’ve been rallying too. Not just in light of the crisis but well before that. Rallying to drive better practice in the apparel industry, from stepping out of seasonal fashion cycles and creating better garments, to launching industry leading traceability standards. And we will continue to rally.
With that in mind, it’s with much pleasure that we’d like to introduce you to The ASKET Principles. It’s our playbook for how we approach every single aspect of our business with responsibility and will guide us in making decisions that we know can transform the way the industry operates. And we’ll report back on our progress yearly, so it’s a way for you to keep track of our commitments too.
In these tumultuous times, we’ve seen that transformation is possible. In the week that marks the 50th Anniversary of Earth day, we’ve seen CO2 emissions dropping and nature claiming back space. This same week also shines a spotlight on a different anniversary, that of the Rana Plaza factory building collapse in which 1,134 factory workers died in 2013. While the #fashrev movement for better working conditions is bigger than ever, these factory workers remain just as vulnerable - if not even more - now as the fashion industry takes a hit.
It shouldn’t take a global pandemic, to face the facts and drive sweeping change. Every individual and organization has the ability to drive positive change. Our ASKET Principles are our commitment to a better apparel industry for planet and people. We hope we can rally you with it too.
But for now, we’ll leave you with our 3 top priorities over the next 12 months:
 We’ve launched a material choice matrix which will see us transition to organic cotton as well as phase out all leather goods.

We won’t add any new product to our permanent collection unless we can achieve traceability of 90% or greater according to our traceability standard.

We will launch new packaging by the end of 2020 with: 30% lighter cartons made from 100% recycled sources and plastic garment packaging will be switched out for 50% lighter paper based and recyclable material.

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